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ABB Contact Lens

Vision care is ever changing. And you need a partner who can help evolve and support you through these changes. Which is why we are proud to introduce you to Abby, a free online contact lens ordering platform that is designed to help you protect and grow your business by keeping your patients engaged with you. 

Abby is a trusted independent partner that supports whatever prescribing choices best suit your patients backed by the nation’s leading authorized distributor of all major soft contact lens manufacturers and the industry’s foremost manufacturer of custom soft and gas permeable contact lenses. Keep your practice one step ahead with Abby.



Push Forward with a Business Partner You Can Trust

Single-Source Distribution That Grows Your Practice


Patients are 1.5x less likely to return orders that are shipped directly to them.


#1 pricing strategy report in the industry with the Digital Price Monitor.


Say Hello to Abby

Abby makes it simple for patients and doctors to order contract lenses from every major manufacturer — and offers free direct to patient shipping, too.

ABB Optical Group thought the world needed a contact lens ordering platform that focused on improving the doctor-patient relationship. So, we created one — and her name is Abby.


Actualize Your Practice’s Vision

Our proven products, services and solutions keep your practice competitive by growing your practice and increasing your revenue.

  • Target icon Access & Choice
  • Person icon Staff Training & Tools
  • Person icon Fastest Delivery
  • Connections icon One Call, One Order, One Bill
  • Target icon Practice Efficiency
  • Target icon Trial Lens Management
  • Chart icon Business Review
  • Connections icon Ship to Office or Patients
  • Connections icon Digital Price Monitor Access
ABB Tru Returns Program

No complicated exclusions. No confusing rules. Now, our return policy is Transparent, Reliable, and Uncomplicated.

Learn More

Push Forward with a Comprehensive Contact Lens Portfolio



Abby is an online ordering platform that is free for both patients and providers, while providing a stress-free contact lens ordering experience from all major manufacturers. She handles it all, all in one place — easy ordering, free shipping, helpful reminders and tracking and no-hassle returns. Abby is here to help you stay competitive by empowering you to offer your patients the convenience, control and flexibility they want.

Soft Lenses

Soft Lenses

With the largest inventory of soft contact lenses in the US, serving nearly two-thirds of eyecare practitioners nationwide, no one else ships more soft contact lenses the same day. As an authorized distributor of all major soft contact lens manufacturers, we can offer the same promotions and diagnostic ratios as the manufacturers do.

Specialty Vision Products

ABB Specialty Vision Products

You can count on the extraordinary expertise of ABB Optical Group when it comes to manufacturing specialty gas permeable and custom soft lenses. We always use state-of-the-art equipment, cutting- edge technology, and top quality materials and designs. And our highly trained consultants are available to help with even your most challenging fits.

Gas Permeable Lenses

Gas Permeable Lenses

With over 50 years of experience in manufacturing gas permeable lenses, you can count on our lab’s state-of-the-art equipment, cutting-edge technology and top quality materials to provide your patients with exceptional service and GP lenses. Contact our team of specialty contact lens consultants to learn about our full range of scleral lenses and take advantage of their growing popularity.

Custom Soft Lenses

Custom Soft Lenses

We offer an unmatched selection of custom soft lens brands, quality lens materials, and support tools to grow your specialty practice. Patients with even the most challenging eye conditions can enjoy clear, comfortable vision with fast delivery of their lenses directly to them or to your practice - only from ABB Optical Group.

ABB Single-Source Distribution

ABB Single-Source Distribution

At ABB Optical Group, we ship 21,000 packages every single day. As an authorized distributor of all major soft contact lens manufacturers – we have five strategically located distribution centers that can ship to 82% of US locations next day. We also offer a 98% fill rate on top brands and can help eliminate patient call backs through faster delivery times.

Dry Eye Care

Dry Eye Care

Up to 50% of lens wearers drop out due to discomfort. That lost revenue can be saved through ABB’s Dry Eye Portfolio. Order and ship dry eye products directly to your patients, all within your practice, to ensure continuity of care for your patients and an additional revenue stream for your practice.