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Coral Springs, FL – March 7, 2022: ABB Optical Group, America’s leading independent eye care company, has announced the pilot launch of Abby – a convenient web-based contact lens ordering platform that keeps patients connected to their eye care providers. Abby serves as a virtual staff member, working smart and hard: 24 hours a day, 7 days a week to service patient ordering direct from the doctor.

A group of eye care professionals is now piloting Abby. The goal of the pilot is to gather feedback from providers, staff, and patients to elevate the user experience and enhance the platform before the product is broadly launched this summer. All customers, regardless of pilot status, can sign-up now to get information on what Abby is learning and get timelines on when they can enroll at

“Too many patients leave their doctor’s office and buy their contact lenses online, creating a critical gap in patient care and dollars leaving the practice. Abby is unique and will improve the entire ordering process for the patient and the doctor,” said Tom Burke, CEO of ABB Optical Group. “This will ensure that the doctor-patient relationship stays at the center and all sales through Abby are on behalf of the doctor. We are honored to have our pilot group on board, ready to experience the future of eye care. Unlike other companies in the industry, Abby only exists to support practices and their patients.”

Abby will be the only platform of its kind that is free for providers, includes free shipping to the patient, and provides a convenient contact lens ordering experience for patients from all major manufacturers. As reported by MKM Research, consumer behavior is changing with now 59% of patients buying contact lenses online, as opposed to 28% pre-Covid which makes convenient online ordering critical to keeping patient care with their practice. Labor shortages are also impacting practice performance with over 60% of small business owners reporting that hiring and retaining top talent is the #1 challenge for businesses. Abby is not just a system; she is a virtual staff member who was designed to help the practice tackle today’s biggest challenges.

“After placing my orders this week, I found the platform to be very intuitive and easy to use. I appreciate the instant notifications on order status. We think it’s going to be really helpful for our patients and the practice,” from the office of Dr. Michael Weigle.

Interested in meeting Abby? Visit here for a formal introduction from Abby.

About ABB Optical Group
ABB Optical Group is a leading provider of optical products, services and business solutions in the eye care industry. ABB operates through three business pillars: ABB Contact Lens, ABB Labs and ABB Business Solutions. ABB is focused on the future of eye care professionals, helping them succeed by making practices more efficient and assisting providers to effectively navigate market changes. Visit for more information.

Hi, I’m Abby
I make it simple for patients and doctors to order contact lenses from every major manufacturer — and I offer free shipping, too. I help eye care providers build stronger relationships with their patients through a convenient, easy-to-use contact lens ordering platform. I equip doctors with the tools they need to grow their practice — while providing the intuitive online ordering experience that patients have come to expect. Come meet me at!

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For further media inquiries, please contact Sharon Martin at

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